About the job

Head of Marketing & DTC Growth - Full Time

LIVSN Designs is hiring a Head of Marketing & DTC Growth to work remotely or at our headquarters in Bentonville, Arkansas.

About Us

LIVSN Designs is an outdoor apparel company that designs and makes products that bridge the gap between outdoor adventures and everyday life. In an effort to reduce the amount of clothing he owned, our owner, Andrew Gibbs-Dabney, started LIVSN to create versatile, durable, and responsibly made apparel that would last.

Who We Are

We’re an easygoing bunch that focuses on our culture as much as anything, and we put in the work when it’s time to work. We are committed to a relational culture that appreciates the process of growing. We push each other to be great at what we do through support and encouragement, and pick each other up when needed. We’re a small team, so we’re nimble, and all play a vital part in the growth and success of our brand.

Who You Are

The ideal candidate will have experience in e-commerce and performance marketing. We’re looking for someone energized by these things.

It’s encouraged, but not required, to be an outdoorsperson so you can personally relate to and speak to our customers about our products. Whether you climb, hike, ride, forage, walk, garden, camp, draw, meditate, backpack, fish, or hunt, we want you to love doing the activities that bring you joy and fulfillment.

If this all sounds like a good fit for who you are, we’d love to talk to you.

About the Job

This role exists to drive sustainable DTC growth by driving high-quality traffic to our site, increasing conversion rates, and increasing lifetime value and retention.

Marketing at LIVSN is about clarity, education, and trust. This role ensures the website, content, and customer experience consistently reflect the values of durability, versatility, and long-term ownership.

The Head of Marketing & DTC Growth owns how customers discover, understand, and engage with the brand. This role clearly communicates why LIVSN products exist and why they are worth owning in the long term

This role owns:

DTC growth strategy and execution
Website performance and conversion optimization
Total-site and product detail page clarity, structure, and storytelling
Email and SMS lifecycle marketing that supports ownership and retention
Content strategy across channels
Creative execution and brand consistency
Marketing calendars aligned with product timelines and seasonal promotional windows
Market development and customer understanding
Ability to form light partnerships and collaborations to further DTC goals
End-to-end customer journey, including reviews
Participation in organization-wide strategy planning and expanding our thinking around the role of marketing in achieving sustainable growth
Marketing expenses and resources, including relationships with external vendors and contractors
Overall paid marketing budget and be accountable for revenue and return targets

This role does not own, but informs:

Product direction or assortment decisions
Inventory purchasing or forecasting
Pricing and discounting
Wholesale strategy and execution

Requirements and Skills

Communication: Excellent verbal and written communication skills.
Problem-Solving: Ability to resolve issues quickly and effectively, often under pressure, and in a professional manner.
Technical: Expertise in META and Google Ad platforms, Klaviyo, Shopify, and Triplewhale. Proficiency in graphic design, brand management, and copywriting, and ethical/appropriate use of AI.
Experience: 3+ years in e-commerce management, email marketing, and digital performance marketing is required.
Soft Skills: Empathy, patience, and a positive, service-oriented attitude.

Work Environment

This position can be in-office or remote and requires a consistently quiet, dedicated workspace with reliable high-speed internet.

Benefits

Health, vision, and dental insurance
Unlimited vacation policy with a mandatory minimum
Yearly stipend for continuing professional development and education
Paid parental leave for birthing and non-birthing parents
Equity incentive plan for qualified employees
Paid time allowance toward community or volunteer activity
Gym, fitness, and wellbeing membership reimbursement
Monthly stipend for public transportation or bike commuting
Flexible work location, schedule, and environment
Mental health resources
Seasonal LIVSN clothing credit
Employee pricing on LIVSN clothing
Pro-deal pricing to most outdoor industry brands

Full Time

$70,000 - $90,000 per year

LIVSN is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives, and experiences. It is a fundamental policy at LIVSN not to discriminate on the basis of any characteristic and to celebrate diversity. Everyone is welcome and encouraged to apply.

Contact

Email a resume and a short cover letter (or a short message in the email) to Andrew Gibbs-Dabney at andrew@livsndesigns.com explaining who you are and why you think this would be a great job for you. Thanks for looking!

Benefits found in job post

Dental insurance

LIVSN

Open positions

Head of Marketing & DTC