Head of Marketing & DTC

About the job

Head of Marketing & DTC Growth - Full Time

LIVSN Designs is hiring a Head of Marketing & DTC Growth to work remotely or at our headquarters in Bentonville, Arkansas.

About Us

LIVSN Designs is an outdoor apparel company that designs and makes products that bridge the gap between outdoor adventures and everyday life. In an effort to reduce the amount of clothing he owned, our owner, Andrew Gibbs-Dabney, started LIVSN to create versatile, durable, and responsibly made apparel that would last.

Who We Are

We’re an easygoing bunch that focuses on our culture as much as anything, and we put in the work when it’s time to work. We are committed to a relational culture that appreciates the process of growing. We push each other to be great at what we do through support and encouragement, and pick each other up when needed. We’re a small team, so we’re nimble, and all play a vital part in the growth and success of our brand.

Who You Are 

The ideal candidate will have experience in e-commerce and performance marketing. We’re looking for someone energized by these things.  

It’s encouraged, but not required, to be an outdoorsperson so you can personally relate to and speak to our customers about our products. Whether you climb, hike, ride, forage, walk, garden, camp, draw, meditate, backpack, fish, or hunt, we want you to love doing the activities that bring you joy and fulfillment.

If this all sounds like a good fit for who you are, we’d love to talk to you. 

About the Job

This role exists to drive sustainable DTC growth by driving high-quality traffic to our site, increasing conversion rates, and increasing lifetime value and retention.

Marketing at LIVSN is about clarity, education, and trust. This role ensures the website, content, and customer experience consistently reflect the values of durability, versatility, and long-term ownership.

The Head of Marketing & DTC Growth owns how customers discover, understand, and engage with the brand. This role clearly communicates why LIVSN products exist and why they are worth owning in the long term

This role owns:

• DTC growth strategy and execution

• Website performance and conversion optimization

• Total-site and product detail page clarity, structure, and storytelling

• Email and SMS lifecycle marketing that supports ownership and retention

• Content strategy across channels

• Creative execution and brand consistency

• Marketing calendars aligned with product timelines and seasonal promotional windows 

• Market development and customer understanding

• Ability to form light partnerships and collaborations to further DTC goals

• End-to-end customer journey, including reviews

• Participation in organization-wide strategy planning and expanding our thinking around the role of marketing in achieving sustainable growth

• Marketing expenses and resources, including relationships with external vendors and contractors

• Overall paid marketing budget and be accountable for revenue and return targets

This role does not own, but informs:

• Product direction or assortment decisions

• Inventory purchasing or forecasting

• Pricing and discounting 

• Wholesale strategy and execution

Requirements and Skills

• Communication: Excellent verbal and written communication skills.

• Problem-Solving: Ability to resolve issues quickly and effectively, often under pressure, and in a professional manner.

• Technical: Expertise in META and Google Ad platforms, Klaviyo, Shopify, and Triplewhale. Proficiency in graphic design, brand management, and copywriting, and ethical/appropriate use of AI.

• Experience: 3+ years in e-commerce management, email marketing, and digital performance marketing is required.

• Soft Skills: Empathy, patience, and a positive, service-oriented attitude.

Work Environment

This position can be in-office or remote and requires a consistently quiet, dedicated workspace with reliable high-speed internet. 

Benefits

• Health, vision, and dental insurance 

• Unlimited vacation policy with a mandatory minimum

• Yearly stipend for continuing professional development and education

• Paid parental leave for birthing and non-birthing parents

• Equity incentive plan for qualified employees

• Paid time allowance toward community or volunteer activity

• Gym, fitness, and wellbeing membership reimbursement 

• Monthly stipend for public transportation or bike commuting

• Flexible work location, schedule, and environment 

• Mental health resources 

• Seasonal LIVSN clothing credit

• Employee pricing on LIVSN clothing

• Pro-deal pricing to most outdoor industry brands

Full Time

• $70,000 - $90,000 per year

LIVSN is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives, and experiences. It is a fundamental policy at LIVSN not to discriminate on the basis of any characteristic and to celebrate diversity. Everyone is welcome and encouraged to apply.

Contact

Email a resume and a short cover letter (or a short message in the email) to Andrew Gibbs-Dabney at andrew@livsndesigns.com explaining who you are and why you think this would be a great job for you. Thanks for looking!

Benefits found in job post

Dental insurance